Well-designed IML packaging can dramatically increase sales and the success of your product. We're sharing 10 examples of our best IML packaging design—and the strategies behind them that make them effective. Successful package design isn't just about looking attractive or following the latest design trends, it's about motivating shoppers to pick up a product off the shelf, or click on its thumbnail online or in social media, and put it into their shopping cart—physical or virtual. You can take these insider packaging industry strategies and impart them into your brand packaging. What is the best food packaging ever? We think the following examples are pretty awesome. Read on to find out tips for designing great IML packaging.
The 45OZ IML plastic margarine tub and lid is relatively large for conventional thin-walled containers. The maximum overall dimension is 158 (length) * 129 (width) * 115 (height) mm. The wall thickness of this product minus the wall thickness of the standard in mold label is about 0.48mm
This plastic sauce pot adopts in mold labeling and removal tooling technology. The labeling action is accurate and in place, and the removal action is stable. A series of actions such as manipulator entering the mold and exiting the mold only take 1.5 seconds.
This plastic IML drinking cup adds more possibilities for different use scenarios. Compared with the traditional label paper, it has its own temperature sensitivity and color change. Adding hot water above 40° will change the color according to different temperatures.
This 16OZ plastic tub for the pet food container is different from the traditional structure. It integrates the flip and the cover itself, saving the assembly process of the flip and the cover body during production. At the same time, it is more convenient for customers to open and close the cover.
We hope you enjoy these 10 food packaging trends you need to be aware of in 2023. These are some of our best food package design strategies that you can apply to packaging challenges you may face in your own food brand. If you’re wondering, Where can I find a good food package designer? Get started here.